Victory+ streaming service collapses after missed payments to leagues and teams

Victory+, a sports streamer backed by the Dallas Stars with rights to games from the NHL, MLB, NWSL, WNBA, and high school football, ceased all operations on September 2, 2026, after its parent company A Parent Media Co (APMC) dissolved it. Brian Smith, a former producer at Victory+, informed Texas school districts of the shutdown in an email on Tuesday, stating "all operations have ceased and all personnel has been let go." The collapse came after Victory+ failed to make payments to leagues and teams. The Anaheim Ducks and Texas Rangers also ended their arrangements with the platform. The service, which launched in 2024, had secured rights to games from the Minnesota Lynx, Atlanta Dream, St. Louis Blues, LOVB volleyball league, Western Hockey League, Inter Milan, Overtime, Major Arena Soccer League, and Texas high school football through the University Interscholastic League and Texas High School Coaches Association. Victory+ offered games free in local markets and primarily generated revenue by sharing ad revenue with teams, though it maintained a paywall for Dallas Stars games. At the time of launch and throughout its early operation, leagues touted the platform as a way to expand access and reach new audiences. NWSL Commissioner Jessica Berman stated that the deal aimed to "meet our fans where they are and remove barriers to access." The Atlanta Dream called its partnership a way to "invite new fans into the game" and reach "where the next generation of fans live." The platform's collapse leaves games in limbo mid-season. Two remaining Lynx games and three Dream games are currently listed as airing on Victory+, though the streamer no longer operates. The Lynx-Liberty game is currently listed as only available on Victory+ in Minnesota, and the Lynx did not answer questions about where local fans could watch. The WNBA season is currently on hold for the World Cup, with play resuming in just over two weeks. The NWSL has already relocated some games to The Roku Sports Channel following Victory+'s collapse. The Dallas Stars, which held an equity stake in Victory+, will show games for the upcoming NHL season on Amazon Prime Video. The Stars declined to comment about the collapse, as did Victory+ and its Canadian owner. Victory+ also faced leadership instability this summer, with the platform demoting and replacing CEO Neil Gruninger. Industry observers noted that Victory+ struggled without exclusive rights for non-Stars games, with the platform often being one of several viewing options for fans and competing against established broadcasters for audience attention.