NWSL Strikes Deal With Roku for Sunday Night Matches After Victory+ Departure
The NWSL signed Roku to stream its Sunday night package beginning August 30, 2026, replacing Victory+ through the remainder of the season (eight games) and continuing into 2027 (25 games). The deal puts matches on the free Roku Sports Channel.
The NWSL has signed Roku to stream its Sunday night package, with matches beginning August 30, 2026, according to Awful Announcing. The deal covers eight remaining games in the current season and continues into 2027 with a full slate of 25 games.
Matches will stream free on the Roku Sports Channel. Roku will pay a rights fee to the league, while the NWSL will continue to pay for production costs associated with televising games, per the reporting.
NWSL Commissioner Jessica Berman stated, per Awful Announcing: "We were incredibly encouraged by the level of interest in this package and the competitiveness of the process, which speaks to the growing value of NWSL media rights. Ultimately, Roku stood out as the right partner because of its tremendous scale, commitment to discoverability and ability to reach both existing fans and entirely new audiences."
Roku is a streaming distribution platform currently undergoing an acquisition by Fox. The Roku Channel ranked as the fifth most-watched streamer in the U.S. in June, according to Nielsen's Gauge report cited by Awful Announcing.
The league dropped Victory+, a specialized sports streaming platform, last month amid the company's financial uncertainty. The Sunday night package move comes as the NWSL's current national media rights agreements with CBS, ESPN, Prime Video, and Ion are set to expire following the 2027 season. Those current deals were reported to generate a combined $60 million annually.
The NWSL secured Roku as the new Sunday night streaming partner after Victory+ collapsed, with games airing free on the Roku Sports Channel starting August 30.
The shift from Victory+ to Roku expands the NWSL's Sunday night reach to a platform with substantially larger distribution footprint heading into what will be a competitive media rights market in 2027 when all national deals renew. Track viewership performance on the Roku Sports Channel to assess whether free, broad-reach streaming sustains or grows the Sunday night audience compared to Victory+.
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